Souper Bowl of Caring – A New Tradition

The Souper Bowl of Caring is a nationwide effort to help feed people in need, but it is also one of the largest food and fund drives in Central Texas. According to “The Society Pages,” fans spend more than $50 million on food during the four days leading up to the game every year. Surprisingly, Super Bowl Sunday is also the second largest day of food consumption behind Thanksgiving. There is a lot of yelling, sweat and the anxiety of an unknown victory piled into about four hours. I would want to eat some wings to relieve the tension too. But here we are, urging hungry fans to help feed others with all that excess food…that excess food they would potentially be buying, and definitely be enjoying, for the big game.

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But think about the people who don’t have the luxury of watching the Super Bowl game. Think about those people who don’t have the basic means to feed themselves or their family. Why not enjoy the Super Bowl this year, and all games in the future, by intercepting the odd tradition of overindulging? Change the tradition to giving back to those who can’t even eat as your tradition instead. It does not take time or effort out of your day if you grocery shop like many other privileged people regularly do. Many grocery stores provide $1, $3 or $5 tear-off tags at the register where you can choose to donate while you pay for your personal groceries! There is also the option of purchasing a $5 pre-packaged bag full of our most-needed, healthy, non-perishable food items to donate. All donations from the Buda, Kyle and San Marcos H-E-B stores will go to the Hays County Food Bank. Make this Super Bowl meaningful by joining in the Souper Bowl of Caring with us this year!

– Jesse Buchoz, Administrative Support Coordinator

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